If your TED talk has more than 24 million views (18 million on the TED website and 6 million on YouTube) then you know that you’re striking a chord with people.

Dan Pink’s The Puzzle of Motivation TED talk is an introduction to the ideas from his book Drive. If you’re unsure about whether to read the book, watching the TED talk should give you enough info to make the decision.

The talk breaks down motivation and highlights why some methods we often use to motivate ourselves and others (money and other external rewards) may not be doing a great job of actually motivating us.